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Sales Director

Job Introduction

Our Team

The team at Northsound consists of highly experienced Account Managers that are passionate about the brands they represent and the local area. The commercial support teams across the region are the best in our industry and give us the resources we need to provide our customers with outstanding levels of service. Northsound is part of a thriving region within Bauer Media with many opportunities for growth. This is an exciting place to be.

The audio business is evolving. Our local radio brands are dominant across Scotland and our audiences remain as strong as ever. Meanwhile our fast- growing national brands are providing exciting new channels for local advertisers via digital audio.

The Role

The Sales Director will embody Bauer Media’s values and drive Bauer’s commercial strategy, in order to achieve commercial success.


This role is based at Northsound in Aberdeen and you will be leading the team to represent the wider Bauer portfolio to deliver successful solutions for local businesses.

Key Stakeholders:

Regional Commercial Director, Commercial Chief Operating Officer, Commercial Managing Director

Role Responsibility

  • Directly manage the commercial team: Account Managers
  • Lead weekly Sales Meeting, ensuring clear communication with the whole commercial team
  • Attract, retain and develop the best possible team to deliver outstanding sales performance
  • Understand the importance of CRM and develop use of the system within the team in order to maximise sales performance
  • Manage price and shape
  • Work with team to deliver KPIs
  • Build strong direct relationships with all key clients
  • Complete and report on weekly forecasts 
  • Report sales commissions
  • Create initiatives to generate new business and/or deliver forecasts
  • Have a strategic view of how we are taking the business forward, making Northsound a success now and in the future

The Ideal Candidate

  • Working experience in a sales position within a fast-paced and dynamic business environment, preferably working in the position of a Sales Manager or Director 
  • Proven and successful ability to lead a group of sales people towards growth in enhanced sales volumes and enhanced revenue generation, while displaying exceptional leadership skills and confidence.
  • Experience evaluating product/market situations and analysing raw data and information, transforming it into actionable sales strategies and approaches.
  • Exceptional communication skills, enabling clear and effective communication between internal and external partners, tailoring messages in relation to the audience.
  • High proficiency in technological systems and programs and an ability to learn and adapt quickly when necessary.
  • Ideally proficient within Ms office, you will have skills in creating both visually and verbally engaging reports and presentations for the senior sales management, sales teams and external customers and relevant stakeholders.
  • A keen interest in conducting research and data-driven insights and an in-depth knowledge of the business’s product range as well as standard strategic, analytical, and marketing concepts.
  • Deep understanding of the business’s marketplace models as well as the opportunities and limitations that come along with it.
  • Possess interpersonal skills that encourage openness and trust both internally and externally.
  • Self-motivated with a strong entrepreneurial spirit and adaptable to business growth fluctuations, work comfortably and effortlessly in group settings and thriving in a fast-paced, pressured deadline environment
  • Ability to remain calm under pressure and during uncertainty, inspiring the same in their team.
  • Demonstrate exceptional leadership skills, portraying an ability to move and inspire a large group in a unified direction and vision. Being a representative of the business, you must also be approachable and able to form strong and long-lasting relationships both internally and externally on behalf of the business. 
  • Demonstrate great training and coaching skills with the ability to undertake training analysis within the team and translate findings into training or coaching sessions that have clear objectives and measurable outcomes.

Package Description

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.

  • 25 days holiday + bank holidays
  • Discounted high street vouchers
  • Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development ((4) Bauer Media Group - Academy: Posts | LinkedIn)
  • Opportunity to buy additional holiday
  • Company pension 
  • Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
  • Discounted subscriptions on Bauer publications (50%)
  • Thrive initiatives – Wellbeing at Bauer
  • Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives

Flexible Working

We want to make sure that we find the right people to work in our teams, and we know that the traditional 9-5, five days a week doesn’t suit everyone. So, we would love to hear from you if you feel you’re a great fit for this role and would like to work flexibly. If you are the right person for this role, we’ll find the right working approach for you. 


About the Company

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.

Bauer Media Audio is Europe’s leading digital commercial broadcaster and audio operator. Experts in the power of sound, the company reaches over twenty-five million listeners daily through its market-leading broadcast radio, online services, and podcasts. Spanning 9 countries - the UK, Republic of Ireland, Sweden, Norway, Denmark, Finland, Poland, Portugal and Slovakia - BM Audio owns leading brands including KISS, Mix Megapol, Absolute Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100 and RMF.

Belonging at Bauer Mission statement

People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.


What we will offer you

Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.

Our mental health at work

We’re proud to be the driving force behind the “Where’s your head at?” campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders. This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.

Bauer Core Values

We are PASSIONATE WITH PURPOSE, creative and commercial…

We know why we are here, and we LOVE what we do!

Our CREATIVE AMBITION and AGILITY takes us further, faster…

You can be as BIG as the space YOU want to fill.


To each other, to our audiences, to our advertisers.


And all ideas are welcome.


We raise it, own it, sort it.

We CARE that everyone feels VALUED and SUPPORTED…

A place where we can all do our best work.


We always have each others back.



For more information about Bauer Media UK please check out our Website https://www.bauermedia.co.uk/


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