Group Performance Marketing Manager
This role is an integral part of multi-platform, transformational subscriptions growth within the customer acquisition team.
They will plan and execute the media strategy in line with the wider Bauer Marketing funnel strategy and take ownership of the media budgets, subscription and revenue targets.
They will be an expert in multi-channel, ecommerce best practice with a passion for hitting a target – working closely with our agency partners to be innovative and cost efficient in all media activity.
They will be a key part of the customer marketing team, working closely with brands and key stakeholders to ensure all elements of their objectives are considered.
■ Be responsible for highly targeted digital marketing activities and strategy to drive awareness and to contribute to the acquisition subs pipeline and conversion – for both print and digital subscriptions
■ Ensure all elements of channel and campaign management are supported by data
■ Own the customer marketing performance target and reporting on relevant KPIs to help support strategic commercial decisions
■ Manage and work with our agencies to support growth goals across different titles and customer segments
■ Work with the team and our media partners to execute across all owned/earned and paid acquisition channels such as paid search, social, search, affiliates and display – across web and app marketing
■ Manage, optimise and allocate large budgets across channels
■ Ability to manage and prioritise multiple brands working closely with the brand managers to support their individual objectives
The Ideal Candidate
What you will bring:
- Hands on experience across paid channels
- Digital Marketing channels - Google tools including paid search and PLA (Google Shopping), affiliates, paid social
- Google Analytics Experience
- Knowledge of app marketing and user acquisition and engagement
- Proven management of large multi-channel budgets
- Testing mentality
- Team management
- Stake holder management
You might also bring:
- Media planning and strategy experience
- Audience / competitor research
- Understanding of how platform tracking pixels work and the benefits of tag management solutions.
- Understanding of how bid strategies and machine learning algorithms work.
- Reporting dashboards/visualisation (Data Studio, PowerBI etc.)
- Knowledge of data segmentation and how to use it
- Content marketing
- Creative performance optimisation
Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.
We want to make sure that we find the right people to work in our teams, and we know that the traditional 9-5, five days a week doesn’t suit everyone. So, we would love to hear from you if you feel you’re a great fit for this role and would like to work flexibly. If you are the right person for this role, we’ll find the right working approach for you.
About the Company
About Bauer Media Group
Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.
As the UK’s biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences. We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella, Yours, Garden News and Country Walking. Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine competitors. It also gives us a huge responsibility - our brands become the lens through which our audiences see the world, and for this reason, we take our responsibilities as a media outlet very seriously, recognising that we are responsible for shaping perceptions in the wider world.
Belonging at Bauer Mission statement
People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.
What we will offer you
Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.
Our mental health at work
We’re proud to be the driving force behind the “Where’s your head at?” campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders. This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.
Bauer Core Values
Creativity - We create unique, high quality content that delights our audiences.
Ambition - We think big and bold, pushing boundaries and embracing change.
Passion - We approach every day with curiosity, commitment and a lively positive mindset.
Teamwork - We learn from each other and take the time to understand both challenges and opportunities, working together to find the right solution.
Trust - We are open, respectful and honest.
Inclusivity - We encourage different points of view and perspectives and value all contributions.
Responsibility - We make measured and thoughtful decisions that support the business vision.