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Digital Audio Data Analyst

Please Note: The application deadline for this job has now passed.

Job Introduction

Our Team

Bauer Media Audio operates a ‘hub and spoke’ model for digital. The central digital team supports our country business units with strategy, insight, innovation, product management, technology, IP distribution and support.  Our country teams are responsible for local planning, content and commercial delivery.  As part of a combined community of digital experts, the teams work in partnership to create outstanding services to our users and deliver commercial success. As a team we thrive on combining local market excellence with a wider, global perspective.

The Role

Bauer Media Audio are on a mission to to make our listeners’ world sound better. Insight and Data Analytics play an integral role in achieving our vision to be a global audio pioneer. This is a new role within Bauer Audio’s Central Digital Team and will work closely with wider teams such as ‘Commercial’, ‘Editorial’ and ‘Data Science & Analytics’. You will report to our Head of Audience Insight & Intelligence.

You will be responsible for promoting and delivering data-driven responses to strategic opportunities across the global Digital Audio business. You will support teams across the 8 markets to aid understanding of performance and improve customer experience on digital products. You will use your knowledge and experience in data strategy to identify new approaches to creating value from the use of data.

Role Responsibility

Insight & Analysis

  • Organise, extract and analyse data from multiple sources and points of view, looking for insights that highlight issues or opportunities.
  • Build and maintain dashboards to enable the business to monitor and manage business objectives e.g. Looker, Tableau, Power BI
  • Evaluate performance across markets and develop understanding of customer value (e.g. identifying priority customers/user groups, developing appropriate KPIs etc)
  • Undertake and deliver analytics projects of scale while managing smaller adhoc queries (e.g. audience deep dives, product user journeys and consumption analysis)
  • Use analytical tools to create reports, test hypotheses, derive insights, build business cases, define business challenges, create segments/audiences and identify trends.
  • Analyse results of A/B tests and use other causal methodologies
  • Build on market knowledge to identify value creation opportunities within from the use of data
  • Leverage our analytics expertise across markets to help define and execute the BMA-wide strategy



  • Supporting the product teams working across digital platforms (e.g., mobile, web and smart speakers) to provide insight into customer usage and how to improve experiences
  • Work with editorial and commercial teams to help support strategic thinking and decision making
  • Collaborate with senior stakeholders to identify where data analytics can add value
  • Collaborate with Content, Marketing, Commercial and Product teams and use these relationships to help scope projects.
  • Be the liason between Bauer Media’s central data infrastructure team and the wider Audio business, responsible for the briefing into and prioritisation of Audio data projects


  • Help visualise data and present it in a meaningful way to non-technical stakeholders
  • Advise the wider Digital team on the development of pilots to test innovative ways of capturing or using data
  • Comfortable working and communicating requirements to Engineers, Data Scientists, or other Analysts 

The Ideal Candidate

  • Passion for data
  • Understanding of value creation opportunities from use of data
  • Possess a high level of commercial acumen
  • Comfortable embracing ambiguity, thrive in a start-up environment whilst able to navigate a large matrix organisation
  • Resilience under pressure and at your best when there are lots of moving parts
  • Experience working successfully with senior management
  • Ability to communicate complex concepts and issues to non-experts
  • A good understanding of digital media products is desirable

Skills and Qualifications

  • Demonstrable experience in a Data Analyst role, preferably in digital products where you have shown the value of data and your insights have impacted decision making.
  • Expert knowledge of data tools such as Looker or Tableau
  • Proven experience of delivering impactful insight with interactive visualisations
  • Effective communication skills with ability to simplify complexity for non-data oriented colleagues
  • Extensive experience in data mining  and strong SQL skills for extracting or querying data
  • Able to understand various data structures and common methods in data transformation

Practical Examples

  • Create dashboards that effectively monitor performance and bring deeper understanding of customer behaviour via IP
  • Deep dive into specific audience segments to guide the development of BMA’s digital content strategy across markets
  • Analyse data to investigate audience journeys across device to inform Product teams and improve digital experiences

Package Description

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.

  • 25 days holiday + bank holidays
  • Discounted high street vouchers
  • Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development ((4) Bauer Media Group - Academy: Posts | LinkedIn)
  • Opportunity to buy additional holiday
  • Company pension 
  • Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
  • Discounted subscriptions on Bauer publications (50%)
  • Thrive initiatives – Wellbeing at Bauer
  • Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives

Flexible Working

We want to make sure that we find the right people to work in our teams, and we know that the traditional 9-5, five days a week doesn’t suit everyone. So, we would love to hear from you if you feel you’re a great fit for this role and would like to work flexibly. If you are the right person for this role, we’ll find the right working approach for you. 


About the Company

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.

Bauer Media Audio is Europe’s leading digital commercial broadcaster and audio operator. Experts in the power of sound, the company reaches over twenty-five million listeners daily through its market-leading broadcast radio, online services, and podcasts. Spanning 8 countries - the UK, Republic of Ireland, Sweden, Norway, Denmark, Finland, Poland and Slovakia - BM Audio owns leading brands including KISS, Mix Megapol, Absolute Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100 and RMF.

Belonging at Bauer Mission statement

People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.


What we will offer you

Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.

Our mental health at work

We’re proud to be the driving force behind the “Where’s your head at?” campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders. This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.

Bauer Core Values

We are PASSIONATE WITH PURPOSE, creative and commercial…

We know why we are here, and we LOVE what we do!

Our CREATIVE AMBITION and AGILITY takes us further, faster…

You can be as BIG as the space YOU want to fill.


To each other, to our audiences, to our advertisers.


And all ideas are welcome.


We raise it, own it, sort it.

We CARE that everyone feels VALUED and SUPPORTED…

A place where we can all do our best work.


We always have each others back.



For more information about Bauer Media UK please check out our Website https://www.bauermedia.co.uk/

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