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Content Optimisation Executive – Affiliate Team

Job Introduction

Our Team
The Affiliate team are leading Bauer’s investment in the monetisation of its web content via the exciting and increasingly important affiliate revenue channel. Responsible for the creation of new, and optimisation of existing content across several of Bauer’s most important sites including; Heatworld, Closer, Empire, Mother & Baby, and What’s the Best the team are constantly exploring content and commercial strategies to maximise engagement and revenues. The editorial teams content strategy is service journalism; they continually source, research and review products that our audiences will be interested in buying. We look to support savvy shoppers with the best of everything from beauty products to wireless headphones and smart TVs to plant subscription boxes.
 
The focus of your role
 
Bauer has invested in extending the exposure of its affiliate content beyond the boundaries of its own sites and now has an exciting commercial partnership that sees our content being syndicated and appearing on a partner’s shopping portal. The focus of the role is ensuring that Bauer’s affiliate content is commercially and editorially optimised in order to generate maximum via our syndication partner. 
 
Reporting into the Affiliate Insight Analyst and working closely with the Content Creation team, the Exec will be working with content generated by several of Bauer’s premium Specialist and Lifestyle brands including; Mother & Baby, Yours, Live for the Outdoors, Empire, Grazia, Heatworld, MCN, Car, Parkers, Today’s Golfer and Angling Times.

Role Responsibility

What you’ll do
 
This role is a first for Bauer and represents our commitment to this new and exciting revenue stream, the Affiliate team have been achieving significant revenue growth over the past 12 months and this role will be key to supporting that growth in the coming months and into 2021.
● Finding and uploading monetisable content from Bauer brands into a dedicated content management system. Optimising the content to maximise the potential of it appearing in the partner’s search
● Ongoing article optimisation to ensure continued appearance and sharing article/product insight with the team to support content performance on our own brands
● Making changes to the content and/or requesting editorial changes as necessary, plus testing interventions to improve chances of appearance in search and making recommendations to the team to improve performance
● Developing new digital content opportunities from non-digital content generated across the portfolio
● Working closely with affiliate colleagues to achieve agreed key performance targets including article upload and update goals

The Ideal Candidate

● Strong written and verbal communication skills with a keen interest in content creation
● An interest in a diversity of media brands and platforms and a love of lists of products associated with those brands 
● A strong working knowledge of Microsoft Word and Excel plus experience in turning analytical insight into actionable opportunities
● Great people skills and ability to build relationships at all levels
● Desirable - some experience in working with a content management system (CMS)
● Desirable - a working knowledge of affiliate marketing

Package Description

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.

Flexible Working

We want to make sure that we find the right people to work in our teams, and we know that the traditional 9-5, five days a week doesn’t suit everyone. So, we would love to hear from you if you feel you’re a great fit for this role and would like to work flexibly. If you are the right person for this role, we’ll find the right working approach for you. 

 

About the Company

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.

As the UK’s biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences.  We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella, Yours, Garden News and Country Walking.  Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine competitors. It also gives us a huge responsibility - our brands become the lens through which our audiences see the world, and for this reason, we take our responsibilities as a media outlet very seriously, recognising that we are responsible for shaping perceptions in the wider world.

Belonging at Bauer Mission statement

People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.

What we will offer you

Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.

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