Content Optimisation Assistant
The Affiliate team are leading Bauer’s investment in the monetisation of its web content via the exciting and increasingly important affiliate revenue channel. Responsible for the creation of new, and optimisation of existing content across several of Bauer’s most important sites including; Heatworld, Closer, Empire, Mother & Baby, Parkers, MCN, and What’s the Best. The team are constantly exploring content and commercial strategies to maximise engagement and revenues. The editorial teams content strategy is service journalism; they continually source, research and review products that our audiences will be interested in buying. We look to support savvy shoppers with the best of everything from beauty products to wireless headphones and smart TVs to plant subscription boxes.
The Content Optimisation Assistant is responsible for ensuring that Bauer’s affiliate content is commercially optimised in order to generate maximum revenues when it appears on partner sites. Content optimisation will include content selection, content layout, product choice, product availability/replacement and product prioritisation.
The Assistant will work closely with the Editorial Commercial Content Team to ensure that the content is on brand and editorially correct and will request editorial changes as necessary to maximise the performance of the content on partner sites.
Reporting into the Content Optimisation Manager and working closely with the Content Creation team, the Assistant will be processing content generated by several of Bauer’s premium Hobby and Lifestyle brands including Mother & Baby, Yours, Live for the Outdoors, Empire, Grazia, Heatworld, MCN, Today’s Golfer and Angling Times.
- Optimising and maintaining content to maximise the potential of it appearing in search
- Researching, and proposing new opportunities for the Bauer portfolio
- Working closely with affiliate colleagues and the wider digital team to achieve revenue goals
- Develop working relationships with relevant editorial contacts to ensure access to print content
- Working to agreed key performance targets including article upload and update goals
- Building a high-quality working relationship with external partners
- Staying up to date with the latest affiliate marketing trends
What does a great job look like?
- Maintain continuous revenue growth on a monthly basis
- Clear and effective communication with internal and external contacts
- Efficient migration and optimising content to 3rd party partners
- Successfully prioritise your workload
The Ideal Candidate
- Strong written and verbal communication skills
- Ability to maintain high accuracy and thoroughness when executing tasks
- Extensive experience in navigating the Amazon website
- A strong working knowledge of Microsoft Word and Excel
- Strong people skills and ability to build relationships at all levels
Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.
We want to make sure that we find the right people to work in our teams, and we know that the traditional 9-5, five days a week doesn’t suit everyone. So, we would love to hear from you if you feel you’re a great fit for this role and would like to work flexibly. If you are the right person for this role, we’ll find the right working approach for you.
About the Company
About Bauer Media Group
Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.
As the UK’s biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences. We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella, Yours, Garden News and Country Walking. Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine competitors. It also gives us a huge responsibility - our brands become the lens through which our audiences see the world, and for this reason, we take our responsibilities as a media outlet very seriously, recognising that we are responsible for shaping perceptions in the wider world.
Belonging at Bauer Mission statement
People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.
What we will offer you
Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.
Our mental health at work
We’re proud to be the driving force behind the “Where’s your head at?” campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders. This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.
Bauer Core Values
Creativity - We create unique, high quality content that delights our audiences.
Ambition - We think big and bold, pushing boundaries and embracing change.
Passion - We approach every day with curiosity, commitment and a lively positive mindset.
Teamwork - We learn from each other and take the time to understand both challenges and opportunities, working together to find the right solution.
Trust - We are open, respectful and honest.
Inclusivity - We encourage different points of view and perspectives and value all contributions.
Responsibility - We make measured and thoughtful decisions that support the business vision.