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Commercial Content Writer

Please Note: The application deadline for this job has now passed.

Job Introduction

Our Team:

The Affiliate team are leading Bauer’s investment in the monetisation of its web content via the exciting and increasingly important affiliate revenue channel. Responsible for the creation of new, and optimisation of existing content across several of Bauer’s most important sites including; Mother & Baby, Yours, Parkers, MCN, Modern Gardens, Heatworld, Closer, and What’s the Best. The team are constantly exploring content and commercial strategies to maximise engagement and revenues. The editorial teams content strategy is service journalism; they continually source, research and review products that our audiences will be interested in buying. We look to support savvy shoppers with the best of everything from beauty products to wireless headphones and smart TVs to plant subscription boxes.

The Focus of the Role:

The Commercial Content Writer is responsible for ensuring that Bauer’s portfolio of sites generates the maximum possible affiliate revenue from its partners. This involves creating content and continually optimising content designed to deliver direct revenue, maximising the audience which sees it and the conversion to a sale.

Reporting into the Deputy Commercial Content Editor and working closely with the SEO team, you will create and execute plans for affiliate led content on several of Bauer’s brands, including; Mother and Baby, Yours, Modern Gardens, Closer and What’s the Best.

Role Responsibility

This role is indicative of Bauer’s increased commitment to affiliate marketing as a key commercial growth sector the Affiliate team have been achieving significant revenue growth over the past 12 months and this role will be key to supporting that growth into 2021.

You will be:

  • Creating and optimising content designed to deliver affiliate revenue
  • Helping grow revenue and affiliate activity across Bauer’s portfolio of sites
  • Researching and sourcing new affiliate opportunities on Bauer brands and beyond
  • Working to agreed key performance targets
  • Delivering weekly progress and activity reports for all affiliate content
  • Staying up to date with the latest affiliate marketing trends
  • Collaborating with the wider editorial teams to create additional affiliate marketing content
  • Continually optimising existing content to maximise traffic and affiliate click-through
  • Supporting meeting the ROI and sales targets through affiliate channels and partnerships

The Ideal Candidate

  • Strong written and verbal communication skills – including content creation and optimisation
  • A keen interest in content creation and the wider digital industry
  • An understanding of SEO
  • Strong people skills
  • Desirable – experience in using image editing software
  • Desirable – a working knowledge of major analytics programs e.g. Google Analytics
  • Desirable - a working knowledge of affiliate marketing and online partnerships/trends
  • Desirable - experience in driving affiliate revenue in an agency/retailer or publisher environment would be a bonus

Package Description

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.

  • 25 days holiday + bank holidays
  • Discounted high street vouchers
  • Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development (Bauer Media Group - Academy: Posts | LinkedIn)
  • Opportunity to buy additional holiday
  • Company pension 
  • Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
  • Discounted subscriptions on Bauer publications (50%)
  • Thrive initiatives – Wellbeing at Bauer
  • Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives

Flexible Working

We want to make sure that we find the right people to work in our teams, and we know that the traditional 9-5, five days a week doesn’t suit everyone. So, we would love to hear from you if you feel you’re a great fit for this role and would like to work flexibly. If you are the right person for this role, we’ll find the right working approach for you. 


About the Company

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.

As the UK’s biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences.  We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella, Yours, Garden News and Country Walking.  Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine competitors. It also gives us a huge responsibility - our brands become the lens through which our audiences see the world, and for this reason, we take our responsibilities as a media outlet very seriously, recognising that we are responsible for shaping perceptions in the wider world.

Belonging at Bauer Mission statement

People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.

What we will offer you

Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.

Our mental health at work

We’re proud to be the driving force behind the “Where’s your head at?” campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders. This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.

Bauer Core Values

Creativity - We create unique, high quality content that delights our audiences.

Ambition - We think big and bold, pushing boundaries and embracing change.

Passion - We approach every day with curiosity, commitment and a lively positive mindset.

Teamwork - We learn from each other and take the time to understand both challenges and opportunities, working together to find the right solution.

Trust - We are open, respectful and honest.

Inclusivity - We encourage different points of view and perspectives and value all contributions.

Responsibility - We make measured and thoughtful decisions that support the business vision.

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