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CRM Manager

Job Introduction

The Customer Acquisition Team are a positive and passionate group of individuals who put everything into their roles. They work well as a team, collaborating and sharing ideas for the best results. Each area has their specialisms however no one is ever too busy to lend a helping hand. The environment is one of a busy team, which are target driven. We pride ourselves on creating an inclusive and diverse team, where everyone feels like they belong.

Under the direction of the Group CRM and Engagement Marketing Manager and their leadership team, your key responsibilities will include to:

  • Support the Group CRM and Engagement Marketing Manager with the overall contact strategy and implementation of the email strategy
  • Identifying the current customer email journey and understand the best solutions for development
  • Creating the delivery and execution of email activity
  • Performance management and optimization of the emails

Role Responsibility

  • Deconstruct the current customer journey and build communication plans to drive growth throughout the acquisition funnel
  • Drive acquisition volume through the effective development of CRM using automation and triggered email communications
  • Create a rolling test and learn plan
  • Work closely with the data teams to initiate research projects, to uncover customer insight
  • Influence the data acquisition strategy to increase the overall prospects pool in line with GDPR regulations. Work with internal teams to realise data potential and segmentation opportunities.
  • Upward management of key KPI’s and targets. Use insights and deeper analysis to further support strategy, investment and optimisations.
  • Monitor and create email best practice to be shared with the wider teams.
  • Support the marketing teams and Group CRM and Engagement Marketing Manager with the collection of data

In addition to your daily tasks, you may also be required to undertake ad-hoc projects as agreed with the Group CRM and Engagement Marketing Manager in line with company and personal development targets.

The Ideal Candidate

  • Experience of CRM, and email marketing
  • Excellent project management skills
  • Good understanding of the online customer journey and touchpoints in the marketing environment
  • Good understanding of marketing automation and content management platforms and processes
  • Strong analytical and data driven skills, especially within Excel
  • Time Management
  • Creativity and Innovation
  • Communication internally and externally
  • Ability to manage multiple projects and work streams
  • Planning and Execution
  • Prioritisation of workflow
  • Proficient in Google Analytics
  • Proficient in Responsys
  • Be adaptable to change
  • Build and maintain internal and external relationships with ease / Teamwork
  • Be proactive with proposing new ideas, recommendations, and improvements

Package Description

Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.

Flexible Working

We want to make sure that we find the right people to work in our teams, and we know that the traditional 9-5, five days a week doesn’t suit everyone. So, we would love to hear from you if you feel you’re a great fit for this role and would like to work flexibly. If you are the right person for this role, we’ll find the right working approach for you. 


About the Company

About Bauer Media Group

Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.

As the UK’s biggest selling magazine publisher, we create iconic and influential magazine media brands, digital properties and associated consumer and B2B live events for diverse, passionate audiences.  We reach 25 million consumers through our portfolio, which includes heat, Grazia, Closer, Empire, Motor Cycle News, Parkers, Mother& Baby, TV Choice, Take a Break, Bella, Yours, Garden News and Country Walking.  Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine competitors. It also gives us a huge responsibility - our brands become the lens through which our audiences see the world, and for this reason, we take our responsibilities as a media outlet very seriously, recognising that we are responsible for shaping perceptions in the wider world.

Belonging at Bauer Mission statement

People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.

What we will offer you

Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.

Our mental health at work

We’re proud to be the driving force behind the “Where’s your head at?” campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders. This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.

Bauer Core Values

Creativity - We create unique, high quality content that delights our audiences.

Ambition - We think big and bold, pushing boundaries and embracing change.

Passion - We approach every day with curiosity, commitment and a lively positive mindset.

Teamwork - We learn from each other and take the time to understand both challenges and opportunities, working together to find the right solution.

Trust - We are open, respectful and honest.

Inclusivity - We encourage different points of view and perspectives and value all contributions.

Responsibility - We make measured and thoughtful decisions that support the business vision.


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