CRM Campaign Executive
The Digital Audio team is a central team supporting all 8 countries and their brands. It is at the heart of the Bauer Media Group’s future strategy for audio. It’s a team of experts in product and tech, innovation, insight, product design, customer success and digital marketing.
This role is responsible for helping engage and retain digital listeners via digital channels. The main focus is coordinating and running CRM campaigns for Audio brand teams via digital channels (primarily email), sharing results and insights with stakeholders. The role will work very closely with brand marketing and digital content teams to understand objectives, prioritise campaigns, help collate creative/content, schedule campaigns, monitor and share results.
The role is responsible for helping grow the volume of logged in listeners and logged in listening hours. The role is designed to ensure we use our listener data our own channels (email and push notifications) more effectively for all brands.
Engaging and retaining our digital audience are vital to the future of Bauer Media Group. The CRM Campaign Executive’s role is to help improve how we reach and manage our digital listeners with data/insight driven triggers and campaigns that build stronger relationships and retain listeners for longer. The role’s objectives are:
- To coordinate and execute retention campaigns to support all brands inc. Premium
- To help manage the planning and briefing process to ensure full collaboration and cooperation with stakeholders
- To manage production process, ensuring copy, images/assets, landing pages, Ts&Cs are gathered
- To manage HTML build process for emails
- To coordinate scheduling of all campaigns
- To ensure reporting is run and distributed regularly
- To help share and apply learnings from one brand to another
- To raise creative standards across digital channels
The Ideal Candidate
- Energy, enthusiasm and great collaborative working skills
- Appetite to make an impact and demonstrate results
- Ability to blend art/creativity with science/data
- Digital Marketing experience with evidence of success from previous campaigns and results
- Stakeholder management skills with examples of the diverse stakeholders and competing interests you have managed successfully
- Communication skills with examples of how you have shared results, insights or ideas
Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.
We want to make sure that we find the right people to work in our teams, and we know that the traditional 9-5, five days a week doesn’t suit everyone. So, we would love to hear from you if you feel you’re a great fit for this role and would like to work flexibly. If you are the right person for this role, we’ll find the right working approach for you.
If you think you’d be great at this job and would love working with us, we’d love to hear from you. To apply, you’ll need to write no more than 1000 words (that’s about 2x A4 pages) about why you want to work in digital audio and what you can bring to this role.
About the Company
About Bauer Media Group
Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.
Bauer Media Audio is Europe’s leading digital commercial broadcaster and audio operator. Experts in the power of sound, the company reaches over twenty-five million listeners daily through its market-leading broadcast radio, online services, and podcasts. Spanning 7 countries - the UK, Sweden, Norway, Denmark, Finland, Poland and Slovakia - BM Audio owns leading brands including KISS, Mix Megapol, Absolute Radio, Radio Norge, Radio Expres, Radio Nova, Radio 100 and RMF.
Belonging at Bauer Mission statement
People are at the heart of everything we do. Inclusivity is part of who we are. We celebrate diversity in all its forms, and encourage authenticity, knowing that our differences are celebrated.
What we will offer you
Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do. Belonging at Bauer is about our dual goals of being as representative as we can of the audiences we serve, and about creating a working environment where all our people feel able to bring their whole selves to work every day. It’s part of everything we do, and everyone who works here is responsible. If you join us, you’ll be an important part of this as well.
Our mental health at work
We’re proud to be the driving force behind the “Where’s your head at?” campaign, which is working to put Mental Health First Aiders on an equal footing with traditional workplace First Aiders. This is a priority for all of us that work at Bauer and we now have fully trained Mental Health First Aiders supporting and working across all of our UK locations.
Bauer Core Values
Creativity - We create unique, high quality content that delights our audiences.
Ambition - We think big and bold, pushing boundaries and embracing change.
Passion - We approach every day with curiosity, commitment and a lively positive mindset.
Teamwork - We learn from each other and take the time to understand both challenges and opportunities, working together to find the right solution.
Trust - We are open, respectful and honest.
Inclusivity - We encourage different points of view and perspectives and value all contributions.
Responsibility - We make measured and thoughtful decisions that support the business vision.
For more information about Bauer Media UK please check out our Website https://www.bauermedia.co.uk/